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Let’s suppose that we have arranged a 15-minute interview between just you (a small business owner) and President Obama (and maybe a couple of secret service agents…). Assume that the first 5 minutes of the interview revolves around EVERYTHING non-business … Continue reading
What metric should you use to compare your business to your competition? There may be hundreds, maybe thousands of companies going after the same customers. Your product offerings, however, may be vastly different. You may not need as much marketing … Continue reading
It seems like everyone is constantly talking about how important “working capital” is for your small business these days. The topic is everywhere: national TV commercials, morning radio shows, daily newspapers, your local bank branch and White House briefings. Even your … Continue reading